Gadzira New Media was approached by a client who had been operating a
domestic cleaning service franchise but was fed-up with the astronomical
fees involved in being a franchise owner and wanted to start up his own
independent business. The goal was to create a simple memorable name and
identity which could instantly position the company and would have the
ability to stand in the market place.

After a great deal of research into business names of similar types of
businesses the world over a short list of recommended business names was
created and reviewed with client. A great deal of attention was given to
ensuring that the name that best suited the business and that would be
depictive of the businesses services was chosen.

Finally the name "Quick n Clean" was selected and the by line "domestic
cleaning specialists" was defined as the ideal by-line as it brings home the
positioning and further explains what the business does.

The logo design involved creating numerous draft logo design options which
followed different themes from including brand icons to clean and simple
business name oriented designs. The final choice was a derivative of the
clean and simple approach with the rationale that the name needs to be the
memorable element and not and irrelevant icon.

The "i" in "Quick n Clean" is dotted with a sparkle which brings in a bit of
iconic imagery but does not distract from the primary focus which is the
name of the business.

The final logo product is the ideal solution for a brand building identity
that is unique and related to the services on offer.

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Gadzira New Media offers a range of graphic design and website design
services and has designed numerous corporate identities that stand out and
are have relevance to the industries in which the businesses they represent
operate.